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Strategic Diagnostic

Find where your company is losing strength in marketing, positioning, content or digital presence.

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Question 1 of 8

What stage is your company at today?

We're just getting started
We already sell, but we want to organize our marketing better
Structured operation — we want to grow with predictability
Established — we want to improve perception, authority or demand
Creating a new brand or repositioning
Question 2 of 8

What is your biggest marketing challenge today?

I don't know what to post or produce as content
I post, but I don't generate engagement or leads
We have a digital presence, but it doesn't reflect what the company really is
I can't explain clearly what I do and for whom
I invest in marketing but don't see concrete return
Question 3 of 8

How do your customers usually find you today?

Referrals from other clients
Social media (Instagram, LinkedIn)
Google search
Active prospecting by my team
I'm not sure about this
Question 4 of 8

How would you describe your digital presence today?

Practically nonexistent
It exists, but it's outdated or inconsistent
Active, but without a clear strategy
Well structured, but it doesn't convert
Strong — I'm here to evolve
Question 5 of 8

Do you know clearly who your ideal customer is?

No, I serve any company that shows up
Sort of — I have an idea but it's not defined
Yes, I know who they are, but I struggle to communicate it
Yes, it's well defined and I already apply it to marketing
Question 6 of 8

What is your average deal size?

Up to R$ 2,000
R$ 2,000 to R$ 5,000
R$ 5,000 to R$ 15,000
Above R$ 15,000
It varies a lot — I don't have a set deal size
Question 7 of 8

How many people work at your company?

Just me (freelancer or solo)
2 to 5 people
6 to 20 people
More than 20 people
Question 8 of 8

What do you expect to achieve with a well-crafted marketing strategy?

More recognition and authority in the market
More leads and clients coming in on their own
Communication that reflects the real value of what I deliver
Predictable growth, not depending only on referrals
All of the above

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