Starting with the commercial process
The project began with a landing page and CRM. Journey analysis showed that the issue was not only acquisition, but how the brand presented itself.
A brand worthy of its 15-year history.
Commercial process, repositioning, rebrand, new website and multi-channel launch to reveal the company’s true scale.
Challenge
Communication that made the company look smaller than it really was.
Scope
CRM, landing page, repositioning, rebrand, website, video and launch.
Impact
Perception aligned with the company’s experience, structure and maturity.
The transformation
Didáctica Sempre
Commercial process, repositioning, rebrand, new website and multi-channel launch to reveal the company’s true scale.
From Didáctica to Didáctica Sempre
Repositioning and rebranding turned 15 years of history into a narrative of continuity, evolution and purpose.
A new era across every channel
Website, video, LinkedIn, Instagram and email shared the same launch narrative: a new identity, a new website, the same purpose.
Perception aligned with the company’s experience, structure and maturity.
Repositioned brand
New institutional website
Multi-channel launch
Stronger value perception
Project evidence
Assets that made the transformation visible.
Before and afterVisual comparison of the transformation.
15 years of historyInstitutional video for the new chapter.
Comelato Company
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