A strong but unpredictable operation
Envoy delivered high-value technical projects but relied mainly on referrals. Its digital presence showed completed work, yet did not operate as a continuous source of demand.
From referrals to a recurring source of commercial opportunities.
Acquisition, content and commercial process strategy to reduce reliance on referrals and improve predictability.
Challenge
Dependence on referrals and a low, unpredictable volume of inquiries.
Scope
Paid media, remarketing, content, landing page and commercial structure.
Impact
Over 100 new conversations in 30 days and demand for higher-value projects.
The transformation
Envoy Telhados
Acquisition, content and commercial process strategy to reduce reliance on referrals and improve predictability.
Acquisition connected to the message
Comelato structured campaigns, new creative, institutional video, remarketing and guidance for more human content focused on projects, processes, technical visits and the team.
From generation to follow-up
The increase in inquiries highlighted the need to organize leads, proposals and follow-ups. The work evolved into a landing page, CRM and gradual commercial funnel design.
Over 100 new conversations in 30 days and demand for higher-value projects.
A recurring source of opportunities
Less reliance on referrals
Demand for higher-ticket projects
An evolving commercial process
Comelato Company
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